![]() It will help you define the unique attributes that make you stand out from the crowd and more competitive in the job market. ![]() Knowing what you like, what drives you, and what you are passionate about is essential. The first step to creating your personal brand is to identify your personal purpose. ![]() Whether you are creative coming from freelance, entrepreneurial, or corporate worlds-or if you're a student looking for your first work experience-read on to discover eight important steps to successfully build your personal brand online from scratch. Personal branding action plan: 8 key steps to build your brand "Personal Branding consists of leaving a concrete and memorable mark by discovering who you are, providing unique value to a specific group of people, generating trust and harmony through efficient communication."Īccording to Ortega, developing a personal brand involves identifying and communicating the qualities that help you stand out, remain relevant, and be visible in a homogenous, competitive, and ever-changing environment. Having published multiple books on the subject, the Madrid-based expert defines the concept as follows: What is personal branding, and what are the main objectives?Ī brand strategy and professional positioning specialist, Andrés Pérez Ortega is one of the most influential authors in personal branding.
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